Extended an existing web, app and TV design system across 5 major properties, and crafted new DTC products for AMC+ and IFC Films Unlimited.
Extended an existing web, app and TV design system across 5 major properties, and crafted new DTC products for AMC+ and IFC Films Unlimited.
Extended an existing web, app and TV design system across 5 major properties, and crafted new DTC products for AMC+ and IFC Films Unlimited.
Extended an existing web, app and TV design system across 5 major properties, and crafted new DTC products for AMC+ and IFC Films Unlimited.
Extended an existing web, app and TV design system across 5 major properties, and crafted new DTC products for AMC+ and IFC Films Unlimited.
——————
AMC Networks owns a variety of properties including AMC+, IFC Films, Shudder, Sundance and BBC America amongst others. They operate in over 125 countries and have titles in their library such as Mad Men, Breaking Bad, Better Call Saul and The Walking Dead.
AMC+ was a brand new DTC offering, and the first time the business had ever launched a product of this type. The Brooklyn agency Huge led the initial concepts of both the brand and products, with a handoff to the internal team to take further. Evolving Huge’s work was a multi-month undertaking involving significant attention to screen details, creating entire design systems, defining the motion language across platforms, and working through the business requirements of a DTC purchasing experience.
The work done for IFC Films Unlimited took an existing web experience and overhauled it to make it more flexible for the marketing team, intuitive for users, and elevated the brand to sit alongside the AMC+ premium aesthetic.
——————
AMC Networks owns a variety of properties including AMC+, IFC Films, Shudder, Sundance and BBC America amongst others. They operate in over 125 countries and have titles in their library such as Mad Men, Breaking Bad, Better Call Saul and The Walking Dead.
AMC+ was a brand new DTC offering, and the first time the business had ever launched a product of this type. The Brooklyn agency Huge led the initial concepts of both the brand and products, with a handoff to the internal team to take further. Evolving Huge’s work was a multi-month undertaking involving significant attention to screen details, creating entire design systems, defining the motion language across platforms, and working through the business requirements of a DTC purchasing experience.
The work done for IFC Films Unlimited took an existing web experience and overhauled it to make it more flexible for the marketing team, intuitive for users, and elevated the brand to sit alongside the AMC+ premium aesthetic.
——————
AMC Networks owns a variety of properties including AMC+, IFC Films, Shudder, Sundance and BBC America amongst others. They operate in over 125 countries and have titles in their library such as Mad Men, Breaking Bad, Better Call Saul and The Walking Dead.
AMC+ was a brand new DTC offering, and the first time the business had ever launched a product of this type. The Brooklyn agency Huge led the initial concepts of both the brand and products, with a handoff to the internal team to take further. Evolving Huge’s work was a multi-month undertaking involving significant attention to screen details, creating entire design systems, defining the motion language across platforms, and working through the business requirements of a DTC purchasing experience.
The work done for IFC Films Unlimited took an existing web experience and overhauled it to make it more flexible for the marketing team, intuitive for users, and elevated the brand to sit alongside the AMC+ premium aesthetic.
——————
AMC Networks owns a variety of properties including AMC+, IFC Films, Shudder, Sundance and BBC America amongst others. They operate in over 125 countries and have titles in their library such as Mad Men, Breaking Bad, Better Call Saul and The Walking Dead.
AMC+ was a brand new DTC offering, and the first time the business had ever launched a product of this type. The Brooklyn agency Huge led the initial concepts of both the brand and products, with a handoff to the internal team to take further. Evolving Huge’s work was a multi-month undertaking involving significant attention to screen details, creating entire design systems, defining the motion language across platforms, and working through the business requirements of a DTC purchasing experience.
The work done for IFC Films Unlimited took an existing web experience and overhauled it to make it more flexible for the marketing team, intuitive for users, and elevated the brand to sit alongside the AMC+ premium aesthetic.
Role: Director, Design
Team size: 3 creatives
Timeline: 1.5 years
Studio: Minor Vices
------
Role: Director, Design
Team size: 3 creatives
Timeline: 1.5 years
Studio: Minor Vices
------
Role: Director, Design
Team size: 3 creatives
Timeline: 1.5 years
Studio: Minor Vices
A new DTC streaming service combining the libraries of AMC, Shudder, Sundance, BBC America and IFC Films.
A new DTC streaming service combining the libraries of AMC, Shudder, Sundance, BBC America and IFC Films.
A new DTC streaming service combining the libraries of AMC, Shudder, Sundance, BBC America and IFC Films.
A new DTC streaming service combining the libraries of AMC, Shudder, Sundance, BBC America and IFC Films.
Home to award-winning titles from IFC Films, Sundance and IFC Midnight, highlighting quality, talent-driven, independent films.
Home to award-winning titles from IFC Films, Sundance and IFC Midnight, highlighting quality, talent-driven, independent films.
Home to award-winning titles from IFC Films, Sundance and IFC Midnight, highlighting quality, talent-driven, independent films.
© 2024 CASSIE MATIAS
© 2023 CASSIE MATIAS
© 2023 CASSIE MATIAS
© 2024 CASSIE MATIAS
© 2024 CASSIE MATIAS
cassiematias@gmail.com
cassiematias@gmail.com
cassiematias@gmail.com
cassiematias@gmail.com
cassiematias@gmail.com