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In 2014 CNN decided it wanted to expand into new audience segments that their current content offerings couldn’t reach——Millennials. In an effort to engage these younger audiences and attract new sponsorships, a video network known as Great Big Story was born.

Great Big Story connected young people around the world through delightful, surprising, and untold true stories. Their mission was to address the socially driven, news savvy audience that wanted a dive into topics that broadcasters couldn’t deliver on. And GBS wanted to meet them where they already lived——on social networks and mobile devices.

We collaborated extremely closely with key stakeholders throughout the entire project, meeting multiple times a week for months. We defined everything from our why, the brand, and the product strategy to content storytelling, sponsorship opportunities and future iterations across platforms.

Great Big Story launched in October 2015 to users across the world, and was met with resounding praise, press and backing from its parent company. Within 6 months post launch, CNN reported GBS had 40 million views a month, 6 million followers across social platforms, and a valuation of $250 million.

In the years since launch, Great Big Story premiered documentaries at Cannes, took over Sundance and SXSW with immersive interactive exhibits, received Emmy wins and collected numerous awards for both their content and their product. Their producers and storytellers traveled to more than 100 countries and told over 2,000 stories, broadcasted through podcasts, airports, documentaries and every digital platform imaginable.

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In 2014 CNN decided it wanted to expand into new audience segments that their current content offerings couldn’t reach——Millennials. In an effort to engage these younger audiences and attract new sponsorships, a video network known as Great Big Story was born.

Great Big Story connected young people around the world through delightful, surprising, and untold true stories. Their mission was to address the socially driven, news savvy audience that wanted a dive into topics that broadcasters couldn’t deliver on. And GBS wanted to meet them where they already lived——on social networks and mobile devices.

We collaborated extremely closely with key stakeholders throughout the entire project, meeting multiple times a week for months. We defined everything from our why, the brand, and the product strategy to content storytelling, sponsorship opportunities and future iterations across platforms.

Great Big Story launched in October 2015 to users across the world, and was met with resounding praise, press and backing from its parent company. Within 6 months post launch, CNN reported GBS had 40 million views a month, 6 million followers across social platforms, and a valuation of $250 million.

In the years since launch, Great Big Story premiered documentaries at Cannes, took over Sundance and SXSW with immersive interactive exhibits, received Emmy wins and collected numerous awards for both their content and their product. Their producers and storytellers traveled to more than 100 countries and told over 2,000 stories, broadcasted through podcasts, airports, documentaries and every digital platform imaginable.

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In 2014 CNN decided it wanted to expand into new audience segments that their current content offerings couldn’t reach——Millennials. In an effort to engage these younger audiences and attract new sponsorships, a video network known as Great Big Story was born.

Great Big Story connected young people around the world through delightful, surprising, and untold true stories. Their mission was to address the socially driven, news savvy audience that wanted a dive into topics that broadcasters couldn’t deliver on. And GBS wanted to meet them where they already lived——on social networks and mobile devices.

We collaborated extremely closely with key stakeholders throughout the entire project, meeting multiple times a week for months. We defined everything from our why, the brand, and the product strategy to content storytelling, sponsorship opportunities and future iterations across platforms.

Great Big Story launched in October 2015 to users across the world, and was met with resounding praise, press and backing from its parent company. Within 6 months post launch, CNN reported GBS had 40 million views a month, 6 million followers across social platforms, and a valuation of $250 million.

In the years since launch, Great Big Story premiered documentaries at Cannes, took over Sundance and SXSW with immersive interactive exhibits, received Emmy wins and collected numerous awards for both their content and their product. Their producers and storytellers traveled to more than 100 countries and told over 2,000 stories, broadcasted through podcasts, airports, documentaries and every digital platform imaginable.

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In 2014 CNN decided it wanted to expand into new audience segments that their current content offerings couldn’t reach——Millennials. In an effort to engage these younger audiences and attract new sponsorships, a video network known as Great Big Story was born.

Great Big Story connected young people around the world through delightful, surprising, and untold true stories. Their mission was to address the socially driven, news savvy audience that wanted a dive into topics that broadcasters couldn’t deliver on. And GBS wanted to meet them where they already lived——on social networks and mobile devices.

We collaborated extremely closely with key stakeholders throughout the entire project, meeting multiple times a week for months. We defined everything from our why, the brand, and the product strategy to content storytelling, sponsorship opportunities and future iterations across platforms.

Great Big Story launched in October 2015 to users across the world, and was met with resounding praise, press and backing from its parent company. Within 6 months post launch, CNN reported GBS had 40 million views a month, 6 million followers across social platforms, and a valuation of $250 million.

In the years since launch, Great Big Story premiered documentaries at Cannes, took over Sundance and SXSW with immersive interactive exhibits, received Emmy wins and collected numerous awards for both their content and their product. Their producers and storytellers traveled to more than 100 countries and told over 2,000 stories, broadcasted through podcasts, airports, documentaries and every digital platform imaginable.