Timeline 3 weeks
Team size 2 designers
Deliverables product vision, product demo video

My contributions
Project management
Stakeholder communications

Storyboarding, strategy and video editing
Video animation

Company Moment
Timeline 3 weeks
Team size 2 designers
Deliverables product vision, product demo video

My contributions
Video animation
Storyboarding, strategy and video editing
Stakeholder communications
Project management

Company Moment
Timeline 3 weeks
Team size 2 designers
Deliverables product vision, product demo video

My contributions
Video animation
Storyboarding, strategy and video editing
Stakeholder communications
Project management

Company Moment
Timeline 3 weeks
Team size 2 designers
Deliverables product vision, product demo video

My contributions
Video animation
Storyboarding, strategy and video editing
Stakeholder communications
Project management

Timeline 3 weeks
Team size 2 designers
Deliverables product vision, product demo video

My contributions
Video animation
Storyboarding, strategy and video editing
Stakeholder communications
Project management

NFL

The NFL planned to announce a new initiative that would deliver personalized video to their fans through a new service in Spring 2014. After an initial concept video was presented to all NFL team owners months prior, the NFL approached Moment again to deliver the final demo video needed for an official public announcement.

NFL

The NFL planned to announce a new initiative that would deliver personalized video to their fans through a new service. After an initial concept video was presented to all NFL team owners months prior, the NFL approached us again to deliver the final demo video needed for an official public announcement.

NFL

The NFL planned to announce a new initiative that would deliver personalized video to their fans through a new service. After an initial concept video was presented to all NFL team owners months prior, the NFL approached us again to deliver the final demo video needed for an official public announcement.

NFL

The NFL planned to announce a new initiative that would deliver personalized video to their fans through a new service. After an initial concept video was presented to all NFL team owners months prior, the NFL approached us again to deliver the final demo video needed for an official public announcement.

NFL

The NFL planned to announce a new initiative that would deliver personalized video to their fans through a new service. After an initial concept video was presented to all NFL team owners months prior, the NFL approached us again to deliver the final demo video needed for an official public announcement.

NFL Now Logo
NFL Animation 01

The Approach

The Approach

The Approach

The Approach

The Approach

Our team collaborated with senior staff at the NFL to conceive, create and deliver on a 4 minute video for Super Bowl XLVIII in NYC. We created a storyboard that highlighted key product features, highlighted advertising partnerships, helped strategize on the product's position and executed on the demo itself. Near daily drops of video updates were shared with the client on the west coast, and pivots on the team going to the Super Bowl had to be accounted for at the last minute.

The final video was delivered to the NFL NYC office for preparation and presentation during a press conference the following day. NFL Commissioner Roger Goodell used it during his announcement and it was edited for airtime by the league to use during Super Bowl halftime.

Our team collaborated with senior staff at the NFL to conceive, create and deliver on a 4 minute video for Super Bowl XLVIII in NYC. We created a storyboard that highlighted key product features, helped strategize on the product's position and executed on the product demo itself. Near daily drops of video updates were shared with the client on the west coast, and pivots on the team going to the Super Bowl had to be accounted for at the last minute.

The final video was delivered to their NYC office for preparation and presentation during a press conference the following day. NFL Commissioner Roger Goodell used it during his announcement and it was edited for airtime by the league itself to use during Super Bowl halftime.

Our team collaborated with senior staff at the NFL to conceive, create and deliver on a 4 minute video for Super Bowl XLVIII in NYC. We created a storyboard that highlighted key product features, helped strategize on the product's position and executed on the product demo itself. Near daily drops of video updates were shared with the client on the west coast, and pivots on the team going to the Super Bowl had to be accounted for at the last minute.

The final video was delivered to their NYC office for preparation and presentation during a press conference the following day. NFL Commissioner Roger Goodell used it during his announcement and it was edited for airtime by the league itself to use during Super Bowl halftime.

Our team collaborated with senior staff at the NFL to conceive, create and deliver on a 4 minute video for Super Bowl XLVIII in NYC. We created a storyboard that highlighted key product features, helped strategize on the product's position and executed on the product demo itself. Near daily drops of video updates were shared with the client on the west coast, and pivots on the team going to the Super Bowl had to be accounted for at the last minute.

The final video was delivered to their NYC office for preparation and presentation during a press conference the following day. NFL Commissioner Roger Goodell used it during his announcement and it was edited for airtime by the league itself to use during Super Bowl halftime.

Our team collaborated with senior staff at the NFL to conceive, create and deliver on a 4 minute video for Super Bowl XLVIII in NYC. We created a storyboard that highlighted key product features, helped strategize on the product's position and executed on the product demo itself. Near daily drops of video updates were shared with the client on the west coast, and pivots on the team going to the Super Bowl had to be accounted for at the last minute.

The final video was delivered to their NYC office for preparation and presentation during a press conference the following day. NFL Commissioner Roger Goodell used it during his announcement and it was edited for airtime by the league itself to use during Super Bowl halftime.

NFL Now Video 01
NFL-Now-Video-02

The Outcome

The Outcome

The Outcome

The Outcome

The Outcome

The NFL Now app was released globally across iOS and Android phones, along with Xbox and Roku channels in the summer of 2014. In the US the service was integrated into the existing NFL Mobile app, also designed by Moment. It’s now part of the NFL Network, alongside one of many divisions of services for streaming league video.

The NFL Now app was released globally across iOS and Android phones, along with Xbox and Roku channels in the summer of 2014. In the US the service was integrated into the existing NFL Mobile app, also designed by Moment. It’s now part of the NFL Network, alongside one of many divisions of services for streaming league video.

The NFL Now app was released globally across iOS and Android phones, along with Xbox and Roku channels in the summer of 2014. In the US the service was integrated into the existing NFL Mobile app, also designed by Moment. It’s now part of the NFL Network, alongside one of many divisions of services for streaming league video.

The NFL Now app was released globally across iOS and Android phones, along with Xbox and Roku channels in the summer of 2014. In the US the service was integrated into the existing NFL Mobile app, also designed by Moment. It’s now part of the NFL Network, alongside one of many divisions of services for streaming league video.

The NFL Now app was released globally across iOS and Android phones, along with Xbox and Roku channels in the summer of 2014. In the US the service was integrated into the existing NFL Mobile app, also designed by Moment. It’s now part of the NFL Network, alongside one of many divisions of services for streaming league video.

Great Big StoryProject type

NBAProject type

American Express OPENProject type

NFLProject type

© 2019 Cassie Matias

© 2019 Cassie Matias

© 2019 Cassie Matias

© 2019 Cassie Matias

© 2019 Cassie Matias