Timeline 5 months
Team size 3 designers
Deliverables responsive web, iOS and Android apps

My contributions
Brand voice development
Competitive analysis and persona development
Development documentation and QA
Prototype generation

UX / UI design on mobile and responsive web
Workshop facilitation

Timeline 5 months
Team size 3 designers
Deliverables responsive site, iOS and Android apps

My contributions
Workshop facilitation
Competitive analysis and persona development
Brand voice development
UX / UI design on mobile and responsive web
Prototype generation
Development documentation and QA

Timeline 5 months
Team size 3 designers
Deliverables responsive site, iOS and Android apps

My contributions
Workshop facilitation
Competitive analysis and persona development
Brand voice development
UX / UI design on mobile and responsive web
Prototype generation
Development documentation and QA

Timeline 5 months
Team size 3 designers
Deliverables responsive site, iOS and Android apps

My contributions
Workshop facilitation
Competitive analysis and persona development
Brand voice development
UX / UI design on mobile and responsive web
Prototype generation
Development documentation and QA

Timeline 5 months
Team size 3 designers
Deliverables responsive site, iOS and Android

My contributions
Workshop facilitation
Competitive analysis and persona development
Brand voice development
UX / UI design on mobile and responsive web
Prototype generation
Development documentation and QA

Great Big Story

CNN wanted to expand into a new audience segment—millennials and Gen Z—that their current content offerings weren’t able to reach. In an effort to engage a younger audience and attract new sponsorships, a video network known as Great Big Story was conceived.

Great Big Story

CNN wanted to expand into a new audience segment—millennials and Gen Z—that their current content offerings weren’t able to reach. In an effort to engage a younger audience and attract new sponsorships, a video network known as Great Big Story was conceived.

Great Big Story

CNN wanted to expand into a new audience segment—millennials and Gen Z—that their current content offerings weren’t able to reach. In an effort to engage a younger audience and attract new sponsorships, a video network known as Great Big Story was conceived.

Great Big Story

CNN wanted to expand into a new audience segment—millennials and Gen Z—that their current content offerings weren’t able to reach. In an effort to engage a younger audience and attract new sponsorships, a video network known as Great Big Story was conceived.

Great Big Story

CNN wanted to expand into a new audience segment—millennials and Gen Z—that their current content offerings weren’t able to reach. In an effort to engage a younger audience and attract new sponsorships, a video network known as Great Big Story was conceived.

GBS Logo Sketches

The Approach

The Approach

The Approach

The Approach

The Approach

We collaborated with a team of three senior-level stakeholders from CNN to define the business, product, branded content and content strategy for the newly-minted startup. Together we defined the target users, an MVP set of products, brand voice, product roadmap, scope, area of opportunity in the competitive space as well as the overarching company mission. Our team decided to focus on a mobile first responsive site, and then extend our system to include iOS and Android for a Fall 2015 launch.

Coming up with the design system and product strategy for Great Big Story was a significant group effort. We worked with the executive creative director of CNN Digital, VP of video development, and VP of multi-platform video products for CNN. Through a series of iterations and close collaboration in 2-3x weekly design reviews for months, we achieved a final design that everyone—including Andrew Morse, CNN EVP—was proud of.

We collaborated with a team of three senior-level stakeholders from CNN to define the business, product, branded content and content strategy for the newly-minted startup. Together we defined the target users, an MVP set of products, brand voice, product roadmap, scope, area of opportunity in the competitive space as well as the overarching company mission. Our team decided to focus on a mobile first responsive site, and then extend our system to include iOS and Android for a Fall 2015 launch.

Coming up with the design system and product strategy for Great Big Story was a significant group effort. We worked with the executive creative director of CNN Digital, VP of video development, and VP of multi-platform video products for CNN. Through a series of iterations and close collaboration in 2-3x weekly design reviews for months, we achieved a final design that everyone—including Andrew Morse, CNN EVP—was proud of.

We collaborated with a team of three senior-level stakeholders from CNN to define the business, product, branded content and content strategy for the newly-minted startup. Together we defined the target users, an MVP set of products, brand voice, product roadmap, scope, area of opportunity in the competitive space as well as the overarching company mission. Our team decided to focus on a mobile first responsive site, and then extend our system to include iOS and Android for a Fall 2015 launch.

Coming up with the design system and product strategy for Great Big Story was a significant group effort. We worked with the executive creative director of CNN Digital, VP of video development, and VP of multi-platform video products for CNN. Through a series of iterations and close collaboration in 2-3x weekly design reviews for months, we achieved a final design that everyone—including Andrew Morse, CNN EVP—was proud of.

We collaborated with a team of three senior-level stakeholders from CNN to define the business, product, branded content and content strategy for the newly-minted startup. Together we defined the target users, an MVP set of products, brand voice, product roadmap, scope, area of opportunity in the competitive space as well as the overarching company mission. Our team decided to focus on a mobile first responsive site, and then extend our system to include iOS and Android for a Fall 2015 launch.

Coming up with the design system and product strategy for Great Big Story was a significant group effort. We worked with the executive creative director of CNN Digital, VP of video development, and VP of multi-platform video products for CNN. Through a series of iterations and close collaboration in 2-3x weekly design reviews for months, we achieved a final design that everyone—including Andrew Morse, CNN EVP—was proud of.

We collaborated with a team of three senior-level stakeholders from CNN to define the business, product, branded content and content strategy for the newly-minted startup. Together we defined the target users, an MVP set of products, brand voice, product roadmap, scope, area of opportunity in the competitive space as well as the overarching company mission. Our team decided to focus on a mobile first responsive site, and then extend our system to include iOS and Android for a Fall 2015 launch.

Coming up with the design system and product strategy for Great Big Story was a significant group effort. We worked with the executive creative director of CNN Digital, VP of video development, and VP of multi-platform video products for CNN. Through a series of iterations and close collaboration in 2-3x weekly design reviews for months, we achieved a final design that everyone—including Andrew Morse, CNN EVP—was proud of.

Responsive
Great Big Story iOS

The Outcome

The Outcome

The Outcome

The Outcome

The Outcome

Great Big Story launched in October 2015 to users across the world. It was met with resounding praise, press and backing by the media and its parent company. Within 6 months after launch there were metric counts of 40 million views a month, 6 million fans across social platforms, and a valuation of $250 million.

In the years since its launch, Great Big Story has premiered documentaries at Cannes, taken over Sundance and SXSW with immersive interactive exhibits, received Emmy nominations and collected numerous awards for both their content and their product.

Great Big Story launched in October 2015 to users across the world. It was met with resounding praise, press and backing by the media and its parent company. Within 6 months after launch there were metric counts of 40 million views a month, 6 million fans across social platforms, and a valuation of $250 million.

In the years since its launch, Great Big Story has premiered documentaries at Cannes, taken over Sundance and SXSW with immersive interactive exhibits, received Emmy nominations and collected numerous awards for both their content and their product.

Great Big Story launched in October 2015 to users across the world. It was met with resounding praise, press and backing by the media and its parent company. Within 6 months after launch there were metric counts of 40 million views a month, 6 million fans across social platforms, and a valuation of $250 million.

In the years since its launch, Great Big Story has premiered documentaries at Cannes, taken over Sundance and SXSW with immersive interactive exhibits, received Emmy nominations and collected numerous awards for both their content and their product.

Great Big Story launched in October 2015 to users across the world. It was met with resounding praise, press and backing by the media and its parent company. Within 6 months after launch there were metric counts of 40 million views a month, 6 million fans across social platforms, and a valuation of $250 million.

In the years since its launch, Great Big Story has premiered documentaries at Cannes, taken over Sundance and SXSW with immersive interactive exhibits, received Emmy nominations and collected numerous awards for both their content and their product.

Great Big Story launched in October 2015 to users across the world. It was met with resounding praise, press and backing by the media and its parent company. Within 6 months after launch there were metric counts of 40 million views a month, 6 million fans across social platforms, and a valuation of $250 million.

In the years since its launch, Great Big Story has premiered documentaries at Cannes, taken over Sundance and SXSW with immersive interactive exhibits, received Emmy nominations and collected numerous awards for both their content and their product.

Great Big StoryProject type

NBAProject type

American Express OPENProject type

NFLProject type

© 2019 Cassie Matias

© 2019 Cassie Matias

© 2019 Cassie Matias

© 2019 Cassie Matias

© 2019 Cassie Matias