Timeline 5 months
Team size 3 designers
Deliverables responsive web, mobile & tablet apps
Consultancy Moment

My contributions
Brand voice development
Competitive analysis and persona development
Development documentation and QA
Prototype generation
UX / UI design on mobile and responsive web
Workshop facilitation

Timeline 5 months
Team size 3 designers
Deliverables responsive site, mobile & tablet apps

My contributions
Workshop facilitation
Competitive analysis and persona development
Brand voice development
UX / UI design on mobile and responsive web
Prototype generation
Development documentation and QA

Timeline 5 months
Team size 3 designers
Deliverables responsive site, mobile & tablet apps

My contributions
Workshop facilitation
Competitive analysis and persona development
Brand voice development
UX / UI design on mobile and responsive web
Prototype generation
Development documentation and QA

Timeline 5 months
Team size 3 designers
Deliverables responsive site, mobile & tablet apps

My contributions
Workshop facilitation
Competitive analysis and persona development
Brand voice development
UX / UI design on mobile and responsive web
Prototype generation
Development documentation and QA

Timeline 5 months
Team size 3 designers
Deliverables responsive site, mobile & tablet apps

My contributions
Workshop facilitation
Competitive analysis and persona development
Brand voice development
UX / UI design on mobile and responsive web
Prototype generation
Development documentation and QA

Great Big Story

CNN wanted to expand into a new audience segment—millennials and Gen Z—that their current content offerings weren’t able to reach. In an effort to engage a younger audience and attract new sponsorships, a video network known as Great Big Story was conceived.

We worked with the executive creative director of CNN Digital, VP of video development, and VP of multi-platform video products for CNN for 5 months.

Great Big Story

CNN wanted to expand into a new audience segment—millennials and Gen Z—that their current content offerings weren’t able to reach. In an effort to engage a younger audience and attract new sponsorships, a video network known as Great Big Story was conceived.

Great Big Story

CNN wanted to expand into a new audience segment—millennials and Gen Z—that their current content offerings weren’t able to reach. In an effort to engage a younger audience and attract new sponsorships, a video network known as Great Big Story was conceived.

Great Big Story

CNN wanted to expand into a new audience segment—millennials and Gen Z—that their current content offerings weren’t able to reach. In an effort to engage a younger audience and attract new sponsorships, a video network known as Great Big Story was conceived.

Great Big Story

CNN wanted to expand into a new audience segment—millennials and Gen Z—that their current content offerings weren’t able to reach. In an effort to engage a younger audience and attract new sponsorships, a video network known as Great Big Story was conceived.

The Outcome

Great Big Story launched in October 2015 to users across the world. It was met with resounding praise, press and backing by the media and its parent company. Within 6 months after launch CNN reported GBS had 40 million views a month, 6 million fans across social platforms, and a valuation of $250 million.

In the years since its launch, Great Big Story premiered documentaries at Cannes, took over Sundance and SXSW with immersive interactive exhibits, received Emmy wins and collected numerous awards for both their content and their product.

Sadly due to COVID, Great Big Story closed their doors in September 2020.

Great Big Story launched in October 2015 to users across the world. It was met with resounding praise, press and backing by the media and its parent company. Within 6 months after launch there were metric counts of 40 million views a month, 6 million fans across social platforms, and a valuation of $250 million.

In the years since its launch, Great Big Story has premiered documentaries at Cannes, taken over Sundance and SXSW with immersive interactive exhibits, received Emmy nominations and collected numerous awards for both their content and their product.

Great Big Story launched in October 2015 to users across the world. It was met with resounding praise, press and backing by the media and its parent company. Within 6 months after launch there were metric counts of 40 million views a month, 6 million fans across social platforms, and a valuation of $250 million.

In the years since its launch, Great Big Story has premiered documentaries at Cannes, taken over Sundance and SXSW with immersive interactive exhibits, received Emmy nominations and collected numerous awards for both their content and their product.

Great Big Story launched in October 2015 to users across the world. It was met with resounding praise, press and backing by the media and its parent company. Within 6 months after launch there were metric counts of 40 million views a month, 6 million fans across social platforms, and a valuation of $250 million.

In the years since its launch, Great Big Story has premiered documentaries at Cannes, taken over Sundance and SXSW with immersive interactive exhibits, received Emmy nominations and collected numerous awards for both their content and their product.

Great Big Story launched in October 2015 to users across the world. It was met with resounding praise, press and backing by the media and its parent company. Within 6 months after launch there were metric counts of 40 million views a month, 6 million fans across social platforms, and a valuation of $250 million.

In the years since its launch, Great Big Story has premiered documentaries at Cannes, taken over Sundance and SXSW with immersive interactive exhibits, received Emmy nominations and collected numerous awards for both their content and their product.

cassiematias@gmail.com

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